Cosmetic claims are represented by all texts, images, or symbols on the product packaging that describe the effects and characteristics of a cosmetic product. They are the best marketing and communication tools used to differentiate the product from the competition and help consumers to choose the product.
Cosmetic claims are highly regulated in Europe, therefore manufacturers of cosmetics products are responsible to avoid misleading statements on the packaging or when advertising the products.
According to Commission Regulation (EU) claims on cosmetic products should conform to the following common criteria:
1. Legal compliance
2. Truthfulness
3. Evidential support
4. Honesty
5. Fairness
6. Informed decision-making
These common criteria are of equal importance in order to guarantee safe and quality products.
The authorities are performing in-market controls of the cosmetic products available on the market and check the appropriateness and relevance of the supporting evidence for justifying of the used claims.
Our experts can help you with cosmetic product labelling and claims justification for more confident market entrance in the EU. For more information Contact us.